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Sheldon Charron is the CEO and Executive Producer of Enter360 Media Group.

With over two decades of experience driving growth, Sheldon has a proven track record of building businesses, scaling marketing strategies, and delivering creative solutions that make an impact. His expertise spans executive leadership, branding, strategy, marketing, advertising, public relations, digital marketing, e-commerce, SaaS development, and content creation—empowering teams and businesses to exceed goals.

Notable achievements include:

• Doubling gross profit from $40M to $80M for EPI Construction by rebranding and executing a strategic marketing overhaul.
• Growing FoxPro, Inc. from a startup to the dominant, internationally recognized brand in its market through comprehensive branding, product development, and strategic “Made in America” campaigns.
• Transforming SWFA (Riflescopes.com) from $67,000 in annual e-commerce sales to $3 million per month in 18 months, and pioneering the cult-followed “Super Sniper” riflescope brand.
• Leading teams to create impactful advertising and marketing campaigns, including branded films, television and commercial ads, print ads, packaging, tradeshow displays, digital ads, SEO, social media campaigns, online contests, and custom e-commerce and fulfilment systems.

Having led a full-service marketing agency in Beverly Hills and Winnipeg, Sheldon brings global expertise and innovative solutions to every project. Now based in Fargo, ND, he’s passionate about helping businesses thrive both locally and internationally.

Born in Winnipeg, Manitoba, Canada, he successfully built and sold his first business when he was 24 years old: a cellular phone and mobile office equipment business called Mobility Plus.

He went on to become a top producing real estate agent and then broker.

Evolution Into Tech and Marketing

Eight years later, when VR tech emerged, he saw an opportunity and started Enter360 Media Group Inc.

Focussed on the hospitality industry, Sheldon and his team developed proprietary rendering software to produce the highest resolution VR images available in the world, with interactive maps and floor plans, 3d fly through animations, full 360 degree zoomable images, clickable links, object movies and more. Way ahead of their time, they completed projects for museums, various tourism boards and governments, wellness centers, hospitals, luxury resorts, high end developments and more.

The business evolved into a full-service advertising agency, video production and software development company that serviced numerous high-profile clients around the world.

In 2002, he founded Umbilical Software, an enterprise-level e-commerce platform that was a precursor to Shopify. A contrarian by nature, Sheldon led numerous successful startups in e-commerce, wireless tech, consumer electronics, back-office systems, fulfillment, SAAS and helped develop a variety of tech including self-checkout systems, video compression, streaming, wireless charging and smart home systems.

The company relocated to California in 2012 and was based in Beverly Hills until November 2024, when Sheldon moved the company to Fargo, North Dakota.

Sheldon also directs, produces and writes film, television, reality TV, commercials, documentaries and branded content for a variety of brands and networks including Discovery ID, History Channel, CBS, Wild TV, Sportsman Channel, Amazon Prime and more.

Some of his branded documentaries include Minii Ayam – My Journey, The Precision Riflesmith and America’s Rifleman – David Tubb.

Sheldon was a Producer on the true crime series In Plain Sight for Discovery ID.

Sheldon Executive Produced and directed a branded reality tv show called Tink Nathan’s Hunting Adventures for WildTV Canada and Amazon Prime Video.

He was also the consulting producer that helped create and sell the concept for the new History Channel show The Wild Ones, where white cowboys help a native tribe in British Columbia deal with their wild horse problem, and in doing so, helped them regain their lost horse culture.