Style Rooted in the South, Made for Every Journey.
Sustainable fashion designed and tailored in Sydney. Discover timeless comfort and modern flair.
Explore Our CollectionOur Story
Born in the heart of Sydney, Southern Style Apparel crafts fashion that blends relaxed Australian charm with global sophistication. With a focus on comfort, quality, and sustainability, we help you stand out—effortlessly. Our journey began over a decade ago with a simple belief: fashion can be both beautiful and responsible. We meticulously select eco-conscious materials, support local artisans, and ensure every garment reflects our commitment to ethical production.
"Our passion is designing clothes that feel as good as they look. Sustainability isn’t a trend—it’s our promise. We envision a world where style doesn’t compromise the planet, and every stitch tells a story of care and dedication."
Our Journey & Milestones
2012
Founded in Sydney, establishing ethical production values.
2016
First sustainable summer collection launched, pioneering eco-friendly fabrics.
2019
Expanded bespoke tailoring services due to high demand.
2022
Awarded 'Best Local Designer' by Australian Fashion Awards.
2023
Achieved 95% plastic-free packaging across all operations.
The Collection
Explore timeless essentials and bold statements. Every piece is designed in-house and meticulously tailored for you, embodying our commitment to quality, comfort, and sustainable elegance. From the relaxed everyday to the sophisticated evening, find your perfect expression.
Harbour Linen Shirt
Lightweight, breathable, and sustainably sourced linen with a relaxed yet tailored silhouette, perfect for Australian summers.
Inquire Now
Bondi Evening Dress
A captivating, flowing design crafted from ethically produced TENCEL™ Lyocell, offering unparalleled drape and a luxurious feel for special occasions.
Inquire Now
Outback Denim Jeans
Uncompromising comfort and durability in an environmentally conscious denim blend, featuring recycled fibers for a modern, relaxed fit.
Inquire Now
Coastal Knit Cardigan
Luxuriously soft organic cotton blend, perfect for layering during cooler coastal evenings, with a relaxed, versatile design.
Inquire Now
Opera House Blazer
Sharp, modern tailoring with a sustainable wool blend, designed for professional elegance and comfort.
Inquire NowWhat We Offer
Beyond our ready-to-wear collections, Southern Style Apparel provides comprehensive services tailored to individuals and businesses, focusing on quality, ethical practices, and unique expression.
Design & Production
From initial concept sketches to the final impeccably finished garments, our integrated Sydney atelier manages the entire production cycle to ensure unparalleled quality and consistency.
Fashion Consultancy
Offering bespoke creative direction, insightful trend forecasting, and expertly curated wardrobe advice for discerning individuals and established brands seeking unique perspectives.
Bespoke Tailoring
Experience the ultimate in personal style with our made-to-measure tailoring. We craft garments that fit flawlessly and express your individual identity, from formal wear to casual staples.
Sustainable Sourcing
Our commitment extends to our supply chain. We provide access to an exclusive network of ethically sourced, traceable fabrics with a steadfast dedication to minimizing environmental impact.
Brand Collaborations
Partner with us to bring your unique vision to life. We collaborate on exclusive capsule collections, merging our expertise in sustainable manufacturing with your brand's aesthetic.
Textile Innovation Research
Engage with our R&D team on cutting-edge textile innovations, exploring new sustainable materials and processes for the future of fashion.
Sustainability at Our Core
At Southern Style Apparel, we believe the future of fashion is inherently ethical, transparent, and regenerative. From carefully selected plant-based dyes to innovative recycled buttons and biodegradable packaging—every element of our supply chain is meticulously designed around responsibility. We boldly share our progress, rigorously advocate for industry-wide transparency, and warmly invite our clients to join us on this vital journey toward a more conscious wardrobe and a healthier planet. Our dedication isn't just about reducing harm; it's about actively creating positive change.
98%
Fabrics Sourced Ethically
64%
Production Waste Reduced
7+
Certified Sustainable Collections
1.5M+
Water Saved (litres/year)
100%
Carbon Emissions Offset
Figures based on annual sustainability report data.
What Our Clients Say
Amelia T.
Entrepreneur, Sydney
"The bespoke suit I received felt like it was made just for me—because it was! Southern Style Apparel sets the bar for personal service and impeccable quality. Absolutely thrilled."
Marcus Wei
Creative Director, Wei Studio
"Their sustainable fabrics are not only gentle on the planet—they’re pure luxury to wear. Our team loves collaborating with Jessica’s crew; their commitment to ethical practice is inspiring."
Lily Sato
Fashion Enthusiast, Melbourne
"Finally, a brand that truly matches my values. Every piece from Southern Style Apparel is a versatile staple in my wardrobe and aligns perfectly with my conscience. Highly recommend!"
David Chen
Corporate Executive, Brisbane
"I purchased the Outback Denim Jeans and the fit is superb. Durable and comfortable. A little pricey, but the quality justifies it, especially knowing it's responsibly made."
Chloe Davies
Digital Artist, Perth
"Their Coastal Knit Cardigan is my new go-to. It's incredibly soft, stylish, and perfect for the cooler evenings here. Plus, knowing it's organic cotton makes it even better!"
Rahul Singh
Architect, Adelaide
"I appreciate Southern Style Apparel's dedication to transparency. The detailed information about their fabric sourcing gives me confidence in my purchases. And the clothes look fantastic!"
Sofia Rossi
University Student, Canberra
"My Bondi Evening Dress turned heads at graduation! It feels amazing and drapes beautifully. A truly special piece that I'll treasure."
Meet the Team
The passionate individuals who make Southern Style Apparel a leader in sustainable fashion. Our diverse team shares a common vision for ethical production and exquisite design.
Jessica Williams
Founder & Creative Director
A visionary with two decades in Australian fashion, Jessica leads innovations in design and sustainability, constantly pushing boundaries for ethical luxury.
"Fashion should empower and inspire, always, without costing the earth. It's about crafting a legacy, not just a garment."LinkedIn
Liam O'Connell
Head Tailor
A master tailor with a passion for meticulous detail and perfect fit, Liam expertly fuses traditional sartorial techniques with modern textile innovation.
"Craftsmanship is at the heart of everything we do. A truly tailored piece feels like a second skin."
Priya Sharma
Sustainability Lead
Priya ensures every step of our production reflects the highest ethical and eco standards, from raw materials to conscious packaging.
"Change begins with what we choose to wear. Our choices today shape the fashion landscape of tomorrow."
Ben Carter
Product Development Manager
Ben brings innovative design solutions and ensures our collections are both cutting-edge and commercially viable, focusing on wearability and longevity.
"Functionality meets fashion. We design for real life, with real impact."
Sophie Nguyen
Client Relations Specialist
Sophie is the friendly voice connecting clients to our bespoke services, ensuring every customer journey is seamless and satisfying.
"Building relationships, one perfect fit at a time."
Get in Touch
We're here to help—whether you have an order inquiry, want to start a bespoke project, discuss a collaboration, or just want to learn more about our sustainable practices. Reach out to our Sydney team today.
Send us a Message
Our Details & Location
Address: 58 Regent Street, Suite 3, Sydney, NSW 2000, Australia
Phone: +61 2 9123 4567
Email: info@
Hours: Mon-Fri 9am - 5pm AEST
Find us on the map:
Join Our Newsletter
Get exclusive updates, new collection previews, and sustainable style stories directly in your inbox.
Connect with us on Social Media
