Privacy Policy for Southern Style Apparel Pty Ltd

This Privacy Policy describes how Southern Style Apparel Pty Ltd ("we", "us", or "our"), an entity operating in the fashion and apparel manufacturing industry, collects, uses, and discloses your personal information when you visit or make a purchase from our site, and how we protect your privacy. Our services include the design and production of casual and formal clothing, fashion consultancy, bespoke tailoring, and sustainable fabric sourcing.

1. Information We Collect

We collect various types of information in connection with the services we provide through our online platform:

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• Personal Information You Provide: This includes information you voluntarily provide to us when you register for an account, place an order, subscribe to our newsletter, respond to a survey, or contact us. This may include your name, shipping address, billing address, payment information (e.g., credit card number), and email address.
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• Usage Data: We automatically collect certain information about your device and how you interact with our site. This may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other statistical data related to your use of our service.
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• Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our site and hold certain information. Cookies are small data files placed on your device or computer and often include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
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2. How We Use Your Information

We use the information we collect for various purposes, including:

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• To provide and maintain our service, including processing transactions and fulfilling orders for our clothing and services.
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• To improve, personalize, and expand our site and services, understanding how our users interact with our platform.
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• To communicate with you, respond to your inquiries, and provide customer support related to our fashion and apparel offerings.
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• To send you marketing and promotional communications, special offers, and news about our products and services, where you have consented to receive such communications.
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• To detect, prevent, and address technical issues or fraudulent activity.
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• To comply with legal obligations and enforce our terms and conditions.
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3. Lawful Basis for Processing (GDPR)

For individuals in the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the information we collect and the specific context in which we collect it:

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• Consent: You have given us clear consent for us to process your personal data for a specific purpose (e.g., direct marketing).
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• Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract (e.g., processing your order).
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• Legal Obligation: The processing is necessary for us to comply with the law (e.g., tax regulations).
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• Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests (e.g., improving our services, preventing fraud).
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4. How We Share Your Information

We may share your personal information with third parties in the following situations:

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• Service Providers: We engage third-party companies and individuals to facilitate our service, provide the service on our behalf, perform service-related services, or assist us in analyzing how our service is used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. This may include payment processors, shipping companies, and IT service providers.
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• Business Transfers: If Southern Style Apparel Pty Ltd is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.
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• Legal Requirements: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). This includes complying with applicable laws, enforcing our site policies, or protecting our or others\' rights, property, or safety.
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5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

6. Security of Your Data

The security of your data is important to us. We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These measures include using secure servers, encryption of sensitive data during transmission, and restricted access to personal data for authorized personnel only. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location and applicable law, you may have the following data protection rights:

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• The Right to Access: You have the right to request copies of your personal data.
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• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
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• The Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
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• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
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• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
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• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
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• The Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.
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• The Right to Lodge a Complaint: You have the right to lodge a complaint with a data protection authority regarding our collection and use of your personal information. For Australia, this is the Office of the Australian Information Commissioner (OAIC). For the EEA, this would be your local supervisory authority.
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To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

8. International Data Transfers

As Southern Style Apparel Pty Ltd is based in Australia, and our service providers may be located in various countries, your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. By using our site, you consent to this transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

9. Third-Party Links

Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party\'s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children\'s Privacy

Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via a prominent notice on our service prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

\n Southern Style Apparel Pty Ltd
\n 58 Regent Street, Suite 3
\n Sydney, New South Wales, 2000
\n Australia\n