Sheldon Charron. Brand strategist and creative leader, Austin, Texas

I help companies launch, grow, or turn around a brand.

I tell stories and solve problems. For over two decades I ran my own studio, Enter360, and worked as strategist and fractional CMO for several clients at once, most of the time reporting directly to the founder. Research first. Then I build and direct the team the fix calls for: brand, film, web, software, AI, and the systems that keep it running.

Strategy. Story. Leadership.

My showreel: brand films, documentary, and broadcast.

$40M to $80M
GROSS PROFIT in about a year for EPI Construction. I got them out of low-margin bids and unpaid work, moved them toward design-build, and took their system for Catholic schools and parishes into LA's Jewish schools and synagogues, with a film that went ahead of every pitch.

The Work

Turnarounds, rebrands, launches, and AI

See all the work

Story-driven films

Screened on Amazon and Wild TV, with a directing credit on Discovery ID

All films and broadcast work

Brand. Film. Software.

Shipping the future early, since the beginning

PREYR, Doubleback and CallTuneAI are mine. I built them myself over the last year and a half, from the brand on up to the code, directing a team of AI agents, while still working with clients. All three have paying customers.

The technology thread, and app development

Brands I built for myself

Name, story, mark and voice
Range

What I have led

Brand strategy + identity

Positioning, naming, logos, turnarounds

Product launches

Naming, branding, packaging, retail displays, rollouts

Product development

Prototyping, feature roadmaps, phased releases

Advertising + partnerships

Print, online and social campaigns, TV and influencer deals, ambassadors

PR + crisis response

Earned media, crisis communication, reputation management

Print + distribution

300-page catalogs, 100,000-copy runs, cross-border shipping

Film + video production

Documentary, brand films, broadcast, distribution

Websites, ecommerce + apps

Design, build, SEO, custom software

Marketing systems + media

Email, social, contests, media buying

Interactive + virtual reality

VR tours, interactive maps, kiosks

Teams + enablement

Creative and development teams, hiring, in-house departments

AI systems

Assistants, automation, training teams to use them

I have led all of this at agency scale, and hired, built and directed the teams that do it, including clients' own in-house departments. Where I add the most value is the strategy and creative leadership that ties it all together.

Directing on location in Texas
About

The right people, sized to the work

I ran my studio, Enter360, at every scale: a full-service advertising, design and development agency in Canada with a team of up to twenty, twelve years of broadcast and brand production in Los Angeles, and most recently, from Austin, Texas, work for clients across the United States and beyond.

My teams are made up of the best storytellers, filmmakers, creatives and marketers in the country, sized to the project, but always at the top of their game. Crews come from a stable of seasoned, award-winning talent across the U.S. and around the world: people I trust in commercials, film, and television. I have built and trained clients' own marketing departments until they could run alone, and helped them hire. The person who diagnoses the problem directs the fix.

More about me

What clients say

In their words

"They said it was like they had already met us. Thanks for getting us to this next level."

Gary Blackwell, President, EPI Construction

"He could have kept it as profit but deducted it from our invoice. This set the tone for a partnership that lasted nearly a decade."

Chris Farris, SWFA

"When the film was released on Amazon, things went to a whole new level. To say I'm happy with the work would be a huge understatement."

Mike Bryant, Bryant Custom
Get in touch

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