Hi, my name is Sheldon.

I tell stories and I solve problems. That’s what’s driven 25 years of building brands, shows, campaigns, and companies that move markets and move people.

On this site you’ll find the work that mattered most: the rebrands that unlocked growth, the documentaries that earned trust, the campaigns that built categories. You’ll also learn how I think — about teams, about technology, about what it takes to make something people actually feel.

I’m looking for the next chapter — a senior marketing or creative role inside a company doing work that matters. Bonus points if the technology is hard, the stakes are real, and the stories are worth telling.