Hi, my name is Sheldon.

That’s what’s driven two decades of building brands, campaigns, companies, software platforms, films, and digital experiences that move markets and move people.

On this site you’ll find the work that mattered most, the rebrands that unlocked growth, the documentaries that earned trust, the campaigns that built categories. You’ll also learn how I think about leadership, technology, creativity, and what it takes to make something people actually feel.

I’m looking for the next chapter, bringing my experience as a creative leader and Chief Marketing Officer into a company doing ambitious work that matters. I want to build teams that grow, adapt, challenge each other, and eventually surpass me.