Sheldon Charron on IMDB.
Sheldon Charron on Linkedin.

Sheldon Charron is the CEO and Executive Producer of Enter360 Media Group based in Beverly Hills, California. Enter360 is a branding, marketing, public relations, social media, design, e-commerce, and film production firm based in Beverly Hills, California. Sheldon and his team specialize in designing market-defining brands and crafting highly-personalized PR, social and advertising campaigns that are focused on lifestyle, brand storytelling and consumer engagement.

Born in Winnipeg, Manitoba, Canada, he successfully built and sold his first business when he was 24 years old: a cellular phone and mobile office equipment business called Mobility Plus.

He went on to become a top producing real estate agent and then broker.

Evolution Into Tech and Marketing

Eight years later, when VR tech emerged, he saw an opportunity and started Enter360 Media Group Inc.

Focussed on the hospitality industry, Sheldon and his team developed proprietary rendering software to produce the highest resolution VR images available in the world, with interactive maps and floor plans, 3d fly through animations, full 360 degree zoomable images, clickable links, object movies and more. Way ahead of their time, they completed projects for museums, various tourism boards and governments, wellness centers, hospitals, luxury resorts, high end developments and more.

The business evolved into a full-service advertising agency, video production and software development company that serviced numerous high-profile clients around the world.

In 2006, he founded Umbilical Software, an enterprise-level e-commerce platform that was a precursor to Shopify. A contrarian by nature, Sheldon led numerous successful startups in e-commerce, wireless tech, consumer electronics, back-office systems, fulfillment, SAAS and helped develop a variety of tech including self-checkout systems, video compression, streaming, wireless charging and smart home systems.

The company relocated to Los Angeles, California in 2014.

When he’s not running enter360.com, Sheldon also directs, produces and writes film, television, reality TV, commercials, documentaries and branded content for a variety of brands and networks including Discovery ID, History Channel, CBS, Wild TV, Sportsman Channel, Amazon and more.

Some of his documentaries include Minii Ayam – My Journey, The Precision Riflesmith and America’s Rifleman.


Sheldon was a Producer on the true crime series In Plain Sight for Discovery ID.


Sheldon was also the consulting producer that helped create and sell the concept for the new History Channel show The Wild Ones, where white cowboys help a native tribe in British Columbia deal with their wild horse problem, and in doing so, help them regain their lost horse culture.

He also Executive Produced and directed a branded reality tv show called Tink Nathan’s Hunting Adventures for WildTV Canada and Amazon Prime Video and produced several shorts and proof of concepts, including the supernatural thriller Shiver, filmed in Los Angeles, and the action short Hard Kill, filmed in Vancouver.