Tink Nathan built one of the most recognizable brands in hunting – Tink’s® 69 Doe-In-Rut Buck Lure. He still owns the Tink’s® trademark and gets residuals, but he sold the operational rights decades ago. The brand was bought, sold, and absorbed into larger portfolios as mergers and acquisitions swallowed up brands and erased the stories behind them. Very few people knew there was actually a man behind the brand – including me – even though I had personally used his scents for years.

Tink produced a few DVDs back in the day, but never had his own show. He called and said he wanted me to build a TV series around a 30-day African safari to promote the Tink’s brand. But I didn’t want to do a typical product placement-heavy hunting show. I want to tell compelling stories.

After a pre-interview, I quickly understood the motivation behind the show. At 76 years old, he was afraid of being forgotten – and of being erased from the history of the brand he built. I accepted on one condition – that I have full creative and editorial control. Then I developed the concept from the ground up as a legacy-driven miniseries. I created the narrative, executive produced and directed the series, negotiated national distribution, and secured sponsor partnerships to support broadcast, streaming, and social media.

We filmed in South Africa and Texas. My team remastered his original DVD footage, scanned old photographs, and documented stories from his past, weaving them into the series. We positioned him as an old warrior – still hunting, sharp, and determined to be remembered.

The project reintroduced Tink Nathan as founder to a new generation of hunters, increased brand momentum across retail and digital channels, and reinforced the commercial value of his trademark. More importantly, it preserved the origin story behind Tink’s® and immortalized him through film.