FOXPRO® was operating in a competitive market where staying ahead meant more than just building better products – it meant knowing what to build, how it would actually be used, and when to release it. I spent a lot of time in the field using the product, passing along ideas around features, usability, and hardware, while also advising on rollout timing to keep competitors playing catch-up. At the same time, I brought brands and people together – working with partners like SWFA and connecting with guys like Byron South to create content, build credibility, and open up opportunities for PR and collaboration. Everything came from real-world use, not theory.

One example of how I approached product ideas came from a simple problem in the field.

If you shot at a coyote and missed, or dropped one and the others took off, quickly switching to a ki-yi call (coyote pup distress) would usually get them to stop and even turn around for another shot. This became a known SOP for killing more coyotes. Kiyi for about 30 seconds. But you had to grope for your call, take your eyes off the coyotes, hands off your gun and try find the button, hit play and then get back on your rifle and find them again in the scope. , If they didn’t stop, you would flip back to the previous sound. I knew there had to be a way to automate this. I saw a commercial for The Clapper, “lights on, lights off” using the clap sound as a trigger. That’s when the light bulb went off in my head (pun intended). We could use the gun shot to trigger the call to flip to a ki-yi. 

I passed that idea along. I didn’t build it or engineer it, but it was the kind of thinking I was constantly bringing to the table from actually using the product. Eventually, FOXPRO® developed and released what became known as FoxBang®, automating that exact moment and solving a real problem hunters dealt with in the field.

Beyond product feedback, I was actively connecting people and brands to create opportunities. I worked with clients like SWFA and helped facilitate collaborations with well-known hunters like Byron South, bringing together non-competing partners for shared exposure, content creation, and product visibility.

Whether it was filming hunts, producing content, or just getting the right people in the same place at the same time, the goal was always the same – create something real that the community would trust and pay attention to.