Super Sniper Riflescopes

The Challenge

Launch a luxury sub-brand targeting high-net-worth individuals in a crowded premium market. This initiative required a comprehensive approach to digital transformation, combining strategic thinking with hands-on execution. The goal was to create a seamless experience that would resonate with diverse audiences while maintaining brand integrity across all touchpoints.

Role

Chief Marketing Officer

Agency

Enter360 Media

Results & Impact

  • $50M revenue in first year
  • Average order value of $2,500
  • Featured in Vogue, GQ, and WSJ
  • 95% customer retention
  • Waitlist of 10,000+ customers

Brand Development

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. 

Website Design

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors.

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Video Production, Stills, and Visuals

The Ranch at Camp Ka Hui 'Ana

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Luxury Retail Experience